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Merchant Cards Mailed as ‘Credit Card Offers’

12:00:00 AM Thursday, August 23, 2007 Merchant Cards Mailed as ‘Credit Card Offers’

Meagan Stout, a junior college student, started receiving credit card offers from banks as soon as she turned eighteen. She usually reads the letters carefully before putting most of them in the shredder by her desk.

But the latest letter that came in the mail attracted Meagan's attention. The envelope contained a plastic card that looked exactly like a credit card. The only difference was that it did not have a magnetic stripe on the back. The promo letter informed the student that she was eligible for $6,500 credit purchase limit. The card could also be used for cash-advances. There was absolutely no interest rate. The card-issuing company was even eager to waive the activation fee if they girl would call and activate the card right away.

That looked like a very generous credit card offer indeed! A credit limit of $6,500 is usually for consumers with good or at least fair credit history whereas Meagan has hardly any credit history at all. "I was really surprised, - says Meagan. - On one hand, I had a feeling that there should be some kind of a trick with such a huge credit limit for someone with no credit history. On the other hand, well, the offer was very tempting".

Excited and puzzled at the same time the girl began reading the fine print on the back of the insert. The more she read the more obvious it became that the credit card offer is far from being generous and, as a matter of fact, is far from being a credit card offer at all.

Even not taking into account the activation fee (which was a little bit less than $200) the terms of the card included a $198.00 annual fee, a hundred dollars security fee, and a quick processing fee. Moreover, this so-called credit card could only be used for purchases of clothing listed in the issuer's catalogue. As for the cash-advance feature (it was actually called ‘cash on demand') it turned out to be simply a payday loan.

Obviously, the marketing strategy for this merchant card was to mislead young people that want to establish credit but are not mature enough to understand all the intricacies of the fine print. These youngsters might end up ruining their credit history thus depriving themselves of the opportunity to get approved for real credit card offers.

One of the reasons for students becoming such an easy game for dishonest creditors is that most of the student credit cards require some kind of credit history. Young people forget that building credit history begins with secured credit cards, credit cards with a co-singer or no credit credit cards with small limit rather then with a $6,500 limit cards.

Fortunately, Meagan Stout was responsible enough to read the fine print and not to activate the card. "I'm glad I took my time to understand everything that was written in that letter. I really hope other students will do the same. No one can take care of our credit history but us!"

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NEWS about Credit Cards | >> View all News

Best Credit Card Rewards 05:15:42 AM Thursday, November 06, 2008

Banks and card companies cut their lending risk factor by either lowering credit limits, increasing APRs on some credit cards or by not approving applications at all. The slumping economy and credit crisis force lenders to curtail 0% APR offers, benefits and even rewards programs. Some card offers have already imposed restrictions on when and how rewards can be redeemed.
The good news is that there are still plenty of deals offering lucrative cash back, gas and miles rewards and you only need to apply for the right card now. The difficulty here is the rewards vary from card to card and to make the best deal, you need to compare offers and choose one based on your spending priorities and financial standing. The key is to make the rewards work for you.


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Credit Card Payment 04:56:31 AM Thursday, October 16, 2008

Most of regular unsecured credit card offers for valuable customers carry in-built benefits which are free from additional charge. The benefits include $0 fraud liability, extended warranty protection, 24-hour roadside assistance, auto rental insurance, free online account access and management services and others. Their cost is already distributed among the annual fees, if any; interest rates and other charges specified in the fine print and you do not mark it out making credit card payments.
But on receiving a statement, you might be confused to spot there a charge you did not authorize in fact. The charge, labelled as payment protector premium, is designed to cover you in the event you cannot pay bills for some reason.


>> Full story... Comments (1)...
Card Charges 06:14:29 AM Thursday, October 02, 2008

While a whole range of charges associated with credit card use is not a surprise any more, the way they are sometimes applied may confuse a not too knowledgeable consumer. What hurts most is the consequence which might come up to a damaged budget at best and ruined credit at worst. The fine print is a great source of information on all the charges and terms they are applied under, but one needs to be financially educated to understand a point there.
If you're looking for a proper card offer right now, or you're already holding a plastic, the following information will be of prime importance for you, especially as the recent changes in the market require new and more rational behavior.


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